EST 1971 create effortless style essential clothing for everyday life that can be worn all year round and stand the test of time.

A true favourite, the in-store Home Goods Hardware team now have their very own branded EST 1971 outfits.

Science is proving that attitude & beliefs are a larger factor than the age Number or Body age for good health & improved standard of living.

Beliefs are stronger than genes. Your stoke is stronger than treadmills. People’s attitude influences their life. Not only their happiness (or lack of), but their physical condition is tied to thoughts and beliefs. People who “believe it when they see it” live constrained in cynicism (poor aging plan). Oppositely, “seeing it when you believe it” places actions in the hands of beliefs (much better).

Looking at the 3 different parameters on age (the Number, Body & Attitude), our company made choices on where to focus. Our age Number is law. A static trajectory lacking opportunity. We moved to our Body age, which as a consumer product category, has experienced substantial growth. Many movements/products/innovations are born addressing this body age category and people’s physical condition or appearance. Billions are spent on rear view mirrors and band-aids attempting to tell a different story than the story people own today. Authenticity seems difficult for these products/brands and for people who rely on them. Then we sat with the idea of Attitude age for awhile, and became interested…

Attitudes & beliefs as powerful health remedies is now the bullseye of our target. Setting coordinates on this requires turning the tide on cultural perceptions, and recruiting like minded people. We realize that this goes against most of the mass market, and mass culture. We’re asking people to aspire to be more of who they are today. Owning it.

We’re CADDIS and we’re designing eye appliances for people over 40.

Welcome to the New Age.

HAULIER bags are designed to live a full life and will be all the better for their experiences.

Established in Sydney in 2020 and crafted in Europe to the highest standards from materials of superior quality, HAULIER makes timeless goods that endure.

Its founder, Jeremy Hershan, draws on a career designing for the world’s top luxury and legacy brands. He takes cues from the glory days of travel, his dual Australian and European heritage and the lasting fashions of the past to create contemporary heirlooms using traditional manufacturing techniques.

Quality is the ultimate luxury because it endures, just like HAULIER goods.